FREE GTM TOOLS · JULY 2026
Cover your GTM stack without a software budget.
Free tiers you can keep using, picked for the jobs a paid seat usually does. Find the pages losing clicks, land in the inbox, qualify accounts before you write.
53
tools
8
categories
13
need no login
Aug 2026
last audit
WHERE TO START
The first four, by job.
Four tools per job, picked for what they change in the first week.
Organic search
Find the clicks you're already missing.
Google Search Console
The queries you already rank for, which is where the fastest wins hide.
Ahrefs Free
A month of technical work, ordered by how much each problem costs you.
PageSpeed Insights
A speed verdict from your own visitors, so the argument ends with a number.
Rich Results Test
Tells you why your FAQ markup never showed up in search.
MEASUREMENT
See where visitors
give up.
Google Analytics 4
Which channel produced last month's signups, with no seat to pay for.
Microsoft Clarity
Watch five recordings and you usually know why the page fails.
Looker Studio
Replaces the monthly reporting deck with a link that updates itself.
Google Tag Manager
Adds a pixel this afternoon instead of waiting for the next release.
EMAIL
Land in
the inbox.
Google Postmaster Tools
The spam rate Gmail assigns you, before opens start falling.
MXToolbox
Rules out a blacklisting in under a minute, with no login.
dmarcian DMARC Inspector
Tells you in five seconds whether your DMARC policy enforces anything.
Brevo
Mails a growing list for nothing, because the meter is the daily send.
PIPELINE
Qualify accounts before
you write.
HubSpot CRM
Stops deals falling through a spreadsheet, at 2 users and 1,000 contacts.
Clay
Shows whether a segment can be built before you sign a data contract.
Hunter
Cleans a hundred addresses a month before they touch your domain.
Wappalyzer
Qualifies an account by what it already runs, in one lookup.
HOW TO CHOOSE
Which one to open first.
Never checked your pages render in search?
Two free reads before anything else.
One shows the queries you already win, the other shows whether Google can parse the page.
Google Search Console
Free once you verify the property.
Rich Results Test
A pass or fail per markup type in seconds.
Losing signups and cannot see where?
Watch sessions before you rewrite copy.
Recordings tell you where people give up, which is usually not where you assumed.
Microsoft Clarity
No traffic cap, so every visit is recorded.
Mail not landing?
Rule out the domain before the subject line.
Reputation and authentication decide delivery long before the words do.
MXToolbox
Blacklist and SPF verdict with no account.
Mail-tester
A score out of ten on a message you send in.
No budget approved for a CRM yet?
Run the pipeline on a free tier.
A working pipeline with forms feeding it costs nothing until the team outgrows it.
HubSpot CRM
Deal stages and reporting with no expiry date.
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Frequently Asked Questions
How does a tool get on this list?
Free forever, or free for now?
Which ones can I use without signing up?
What runs out first?
Can a free stack replace a paid one?
How often do you re-check this?
Can I use these on client work?
What happens when a vendor here gets acquired?
How many of these should one person run?
Do free tiers cap the data or the seats?
Need a hand building or auditing your stack?
If you're rebuilding, replacing a tool, or starting from zero, we can help you sort through it.


















































