Google Search Console

Google Search Console

Team Pick
SEO & AEO
Find the pages that already rank and get no clicks, then rewrite those titles first.
ACCESS
Verified property
PRICE
Free
HOST
Google
CATEGORY
Search consoles & indexing
Last updated
August 4, 2026

Preview

Google Search Console

What it is.

Verify a property and you can answer the question most SEO work starts with: which searches already bring people here, and which pages they land on. Google also lists what broke while it crawled.

You'll hit the ceiling on exports before anything else. The API hands back 50K rows of data per day per type of search, which a big site burns through fast, so plan on a daily pull into a sheet or a warehouse.

What you get.

  • A ranked list of the queries you already win, with the click-through rate on each.
  • The pages Google shows often and clicks rarely, which is your title rewrite list.
  • A yes or no on whether a page is indexed, plus a way to ask for a recrawl.
  • Core Web Vitals grouped by URL pattern, so one bad template shows as one row.
HOW TO USE IT

How to set it up.

1

Add a Domain property and verify by DNS record, so every subdomain and both protocols report in one place.

2

Open Performance, set the range to the last 3 months, and switch the table to Queries.

3

Read click-through rate against average position to find pages that rank and go unclicked.

4

Switch the table to Pages and sort by impressions to see what Google shows often and clicks rarely.

5

Run URL Inspection on any page you rewrote, then request indexing to get it recrawled.

6

Connect the property to Looker Studio when the interface export runs short, since the API is free and returns 50K rows of data per day per type.

Pricing Plans

Search Console

$0

unlimited properties, verification required

Search Console API

$0

50K rows of data per day per type of search

Use cases

Title rewrite shortlist

Sort by impressions with a weak click-through rate, then rewrite those titles before anything else.

Cannibalization check

Filter one query and see which of your pages Google picks, which tells you what to consolidate.

Indexing dispute

Paste a URL that never appeared in search and read Google's own reason it stayed out.

Best for

Pages that rank without earning clicks

Sort queries by impressions with a weak click-through rate, and you have a title rewrite list before you commission anything new.

Diagnosing a traffic drop

Compare two date ranges across the same query set to see whether positions moved or Google simply showed the page less often.

Proving a page is indexed

URL Inspection shows the stored version and the canonical Google picked, which settles most arguments with a developer in a minute.

Open the tool

Opens on Google in a new tab.

Open the Tool

Questions about Google Search Console

Does it cost anything?
How much data can I get out?
Do I need a Google Ads account?

Questions about SEO & AEO

Is Search Console data the same as Google Analytics data?
How often should a site be audited?
What do you check first in a technical audit?
Before you start
  • Access to your domain's DNS records, since a Domain property verifies that way.
  • A live site that a crawler can already reach.
Strengths
  • First-party data from Google's index, so nothing is modeled or sampled from a third-party crawl.
  • Pipe query data into Looker Studio or a warehouse for nothing, because the API costs nothing either.
  • A Domain property covers every subdomain at once, so one DNS record serves the whole site.
Limitations
  • The API returns 50K rows of data per day per type of search, so a large site needs a daily pull and its own storage.
  • Verification needs DNS or file access, which a marketer often has to request from an engineer.
  • The performance view opens on the past three months every time, so longer comparisons mean resetting the range.
Skip this if
  • Skip it only if you have no site to verify, since nothing else reports the queries you already win.
Ideal for
  • SEO leads
  • Content teams
  • Founders running their own site

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