Hotjar

Hotjar

Analytics & Attribution
Watch session replays and heatmaps on a free plan that covers 200k monthly sessions with one month of data access.
ACCESS
Free account
PRICE
Free tier
HOST
Contentsquare
CATEGORY
Session replay & heatmaps
Last updated
August 4, 2026

Preview

Hotjar

What it is.

Hotjar built the session replay and heatmap tooling that 1.3+ million websites and apps use. It's now part of Contentsquare, which runs the product and the pricing. Signup goes through app.contentsquare.com, and no credit card is required.

The free plan covers 200k monthly sessions, which is a high ceiling for a tier that costs nothing. You get replays and heatmaps, plus funnels and error monitoring. Data retention runs 1 month, so review sessions while they're fresh.

Basic surveys come along too, capped at 100 survey responses per month.

What you get.

  • Session replays, with 1 month of data retention on the free plan
  • Heatmaps of click and scroll behavior on your pages
  • Funnels plus error and performance monitoring at no charge
  • 100 survey responses per month
  • 200k monthly sessions of tracking
  • An LLM connection over MCP, listed on the free plan
HOW TO USE IT

How to set it up.

1

Open hotjar.com and click Get started free, which routes to the app.contentsquare.com signup.

2

Create the free account; there's no credit card step.

3

Add your site as your 1 allowed project and install the tracking code.

4

Once traffic flows, open Replays and watch sessions against your 200k monthly allowance.

5

Open Heatmaps on a top landing page and compare clicks with scroll depth.

6

Review findings inside the 1 month data access window before they age out.

Pricing Plans

Free

$0

200k monthly sessions, 1 month data retention

Use cases

Watch the signup page

Filter replays to the page that converts badly and watch what happens before the exit.

Heatmap the fold

See whether anyone reaches the section you keep defending in reviews.

Catch an error nobody reported

Use the error monitoring to find the break that support never heard about.

Best for

Landing page teardowns

Watch replays of visitors stalling on a page you're trying to convert, then confirm the pattern on the heatmap.

High-traffic free usage

The 200k monthly session ceiling suits sites with six-figure traffic that still want a free plan.

Open the tool

Opens on Google in a new tab.

Open the Tool

Questions about Hotjar

Does it need a login?

Questions about Analytics & Attribution

How long do session replay tools keep recordings?
Before you start
  • A free account, with no card required at signup.
  • A way to add the tracking script to the pages you want recorded.
Strengths
  • 200k monthly sessions on the free plan.
  • Replays and heatmaps included, with funnels and error monitoring alongside.
  • 100 survey responses a month at no charge.
  • No credit card required at signup.
Limitations
  • Data retention runs 1 month on the free plan, so review recordings promptly.
  • hotjar.com/pricing redirects to contentsquare.com/pricing now, so that's the page to bookmark.
Skip this if
  • You already run Clarity or another recorder on the same pages.
Ideal for
  • CRO leads
  • Product marketers
  • UX researchers
  • Growth engineers

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