Brevo

Brevo

Lifecycle & Email
Mail a growing list for nothing, because the meter runs on the daily send.
ACCESS
Free account
PRICE
Free, then paid by volume
HOST
Brevo
CATEGORY
Email & CRM
Last updated
August 4, 2026

Preview

Brevo

What it is.

Store the whole list free and pay nothing until the sending outgrows a day. Once the account is approved you can send up to 300 emails per day at no cost.

That daily meter suits a B2B list, which usually grows faster than the sending does. Email, SMS, automation, landing pages, plus a light CRM sit in the same account.

What you get.

  • Up to 300 emails per day once the account is approved for sending.
  • Contact storage that is not the meter, so a big list sits there costing nothing.
  • Transactional sending over SMTP or API in the same account as campaigns.
  • Automation, forms, plus landing pages, so a lifecycle flow has somewhere to live.
HOW TO USE IT

How to set it up.

1

Create the account and upload contacts first, since the free plan lets you store them before approval.

2

Authenticate your sending domain with SPF, DKIM and DMARC before the first campaign goes out.

3

Warm up by sending to your most engaged segment first, staying inside the 300 emails per day allowance.

4

Split a larger campaign across several days before you consider upgrading, since the cap is daily.

5

Check Google Postmaster Tools after the first few sends to confirm reputation is holding.

Pricing Plans

Free

$0

up to 300 emails per day after account approval

Use cases

Mail a big list for nothing

Store several thousand contacts and send in daily batches inside the free allowance.

Transactional sending

Send receipts and password resets over SMTP without a second vendor.

Warm a new domain

Use the daily cap as a natural ramp while reputation builds.

Best for

A newsletter under a thousand readers

300 emails a day sends a small list across two or three mornings, which is free and works.

Transactional email on a small product

SMTP and API sending are on the same account, so product email does not need a second vendor.

Storing a list before you send to it

Contacts can be uploaded on the free plan while you are still deciding on a sending strategy.

Open the tool

Opens on Google in a new tab.

Open the Tool

Questions about Brevo

How much can I send for free?
Is the free plan limited by contacts?
Can I send transactional email on it?

Questions about Lifecycle & Email

Should product email and marketing email share a domain?
How fast should a new sending domain ramp?
Before you start
  • A contact list to upload, since storage is free before you send.
  • DNS access to authenticate the domain before the first campaign.
Strengths
  • You're charged on the daily send, so a big stored list costs nothing until you mail it.
  • Transactional sending, automation, plus landing pages are in the same account as campaigns.
  • Paid plans price on monthly email volume, so the upgrade tracks sending and not list growth.
Limitations
  • Sending needs account approval first, so allow time before a launch date.
  • 300 emails per day is a hard daily ceiling, which rules out a single large campaign send.
  • Brevo branding and support levels differ by plan, so check what the free tier includes before promising a client.
Skip this if
  • You already pay for a sender priced on list size, and your sends come in bursts.
Ideal for
  • Lifecycle marketers
  • Founders
  • Small marketing teams

Got the free stack.
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