Matomo On-Premise

Matomo On-Premise

Analytics & Attribution
Keep visitor data on your own server, which is the shortest route to a yes from legal.
ACCESS
Self-hosted install
PRICE
Free
HOST
Matomo
CATEGORY
Web analytics
Last updated
August 4, 2026

Preview

Matomo On-Premise

What it is.

When legal says visitor data cannot leave the company, self-hosting answers that in one sentence. Matomo On-Premise is free to download and gives you 100% Data Ownership on your own server.

Teams reach for it when legal says the analytics data cannot leave the company, or when a regulator asks where visitor data is stored. Answering that question with a server you control is much easier than answering it with a data processing agreement.

What you get.

  • The full analytics application, free to download and run on your own hardware.
  • Visitor data in a database you control, which answers a data residency question directly.
  • No sampling, since your own server processes every hit.
  • An open source codebase, so what it collects can be audited.
HOW TO USE IT

How to set it up.

1

Check you have somewhere to run PHP and MySQL before anything else, since this is a server install.

2

Download the package and run the web installer, which walks through the database setup.

3

Add the tracking code through Google Tag Manager so you can change it later without a deploy.

4

Configure data retention deliberately, because self-hosting means the database grows on your disk.

5

Schedule the archiving cron job, since reports get slow without it once traffic climbs.

Pricing Plans

On-Premise

$0

free download, you provide the server

Use cases

Answer the data residency question

Host it yourself, so visitor rows sit in a database you name.

Unsampled reporting

Report on a high-traffic month without a platform thinning the data.

Keep analytics after a policy change

Move reporting in-house when a vendor becomes hard to approve.

Best for

Regulated industries

When visitor data cannot leave your infrastructure, self-hosting is the shortest route to a yes from legal.

Sites that need unsampled data

Your server processes every hit, so nothing is estimated from a subset.

Teams with engineering support

Someone has to patch and back it up, which is the honest cost of the software being free.

Open the tool

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Open the Tool

Questions about Matomo On-Premise

Is it genuinely free?
What do I need to run it?
Does it sample data?

Questions about Analytics & Attribution

Is self-hosted analytics worth the effort?
What does data ownership change in practice?
Before you start
  • Somewhere to run PHP and MySQL, since this is the self-hosted version.
  • Someone to run the web installer and keep the server patched.
Strengths
  • Free to download, with 100% data ownership on your own server.
  • Open source, so you can audit the collection logic instead of taking it on trust.
  • No sampling, because your own hardware does the processing.
Limitations
  • Free covers the software and not the server, the backups or the person who patches it.
  • Reports slow down at higher traffic without the archiving job set up properly.
  • Several features that come standard in hosted analytics are paid plugins here.
Skip this if
  • You have nobody to run a server, because self-hosting is the whole point of this one.
Ideal for
  • Regulated industries
  • Privacy-led teams
  • Engineering-supported marketers

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