Preview
What it is.
Build the whole signup flow before the list exists. The free plan gives you up to 250 subscribers and 2 users, with automation, signup forms, plus landing pages included.
That cap is low, so treat it as somewhere to start and plan the move before you reach it. For a newsletter that hasn't launched yet, or a product waitlist, 250 is enough to get the whole flow working before you pay anything.
What you get.
- Automation on the free plan, so a welcome sequence works from day one.
- Up to 250 subscribers and 2 users at no cost.
- Signup forms and landing pages built in, with no separate page builder.
- An email verifier, so a first import doesn't damage a new sending domain.
How to set it up.
Authenticate your sending domain before the first campaign, since deliverability starts there.
Build the signup form and the welcome automation together, because one without the other wastes the signup.
Import your existing contacts last, so you don't burn the 250 allowance on stale addresses.
Watch the subscriber count and not the send count, since subscribers are what MailerLite meters.
Plan the move to a paid tier or another tool before you hit 250, so you migrate calmly.
Pricing Plans
Free
$0
up to 250 subscribers, 2 users
Use cases
Welcome sequence before the list exists
Build and test the automation while you are still under the free subscriber cap.
Landing page with no second tool
Publish the signup page from the same account as the sending.
Hand a founder something working
Set the flow up once and let it run without a marketer watching it.
Best for
A newsletter before launch
250 subscribers covers the friends-and-colleagues phase, which is exactly when you want to get the automation right.
A product waitlist
Form, landing page, plus welcome sequence in one place, with nothing to integrate.
Testing a lifecycle idea
Build the flow on the free plan, then decide whether the idea earns a paid sender.
Open the tool
Opens on Google in a new tab.