What it is.
Writing a dunning or a re-engagement email for the first time goes faster if you read twenty first. Really Good Emails files marketing and lifecycle emails as they were sent, by category.
Use it as a reference. When you have to write a dunning email or a re-engagement sequence for the first time, reading twenty that went out teaches you the conventions faster than any guide.
What you get.
- A category-filtered library covering onboarding through to unsubscribe.
- Full rendered designs, so the structure is visible and not described.
- Browsing with no account, which makes it usable as a reference during a call.
- Search and collections, so a specific pattern can be found on purpose.
How to set it up.
Pick the category that matches the email you have to write, before you open a template.
Read ten in that category and note the structure they share, since the pattern is the useful part.
Check what each one asks for, because most lifecycle emails carry a single action and new writers add three.
Copy the structure and write your own words, since the copy is specific to their product and yours is not.
Save a few as a reference set for the team, so the next person starts from a standard.
Pricing Plans
Library
$0
browse and search without an account
Use cases
First win-back email
Read twenty finished ones in that category before you write yours.
Settle a structure argument
Show the team the rendered convention instead of describing it.
Brief a freelancer
Send three examples with the brief so the reference is visual.
Best for
Writing a lifecycle email for the first time
Twenty onboarding emails from other companies teach the conventions faster than a best practice article.
Briefing a designer
Three examples in a brief removes most of the back and forth about what you meant by clean.
Auditing your own sequence
Compare your welcome email against ten others and the missing pieces become obvious.
Open the tool
Opens on Google in a new tab.