Preview
What it is.
Apollo combines B2B contact and company data with prospecting filters, lead management and sales sequences. Use the free account to build a focused list, connect a mailbox and test an outbound motion without stitching together separate data and engagement tools.
The free allowance is credit-based. Define the segment before revealing contact details so credits go to prospects your team can genuinely work.
What you get.
- Contact and account data with basic prospecting filters
- Two sequences for testing a repeatable outreach motion
- Prospecting, Gmail and Salesforce extensions
- Lead management, one intent topic and two lead scores
- Website visitor identification for 20 companies per month
- CRM enrichment for up to 100 records per month
- 150 minutes of call recording
- API access and five AI Assistant chats
How to set it up.
Define one narrow segment using company size, industry, location and role before opening the search filters.
Build a small list first. Reveal contact details only for people who match the segment because credit-based actions consume the free allowance.
Connect the mailbox approved for outreach before building the first sequence.
Create one sequence around a single offer, add a small batch of contacts and review enrollment settings before launch.
Check replies, engagement and delivery health before adding more people.
Use the second sequence as a controlled variation rather than changing audience, offer and copy at the same time.
Pricing Plans
Free
- 900 credits per seat per year, granted monthly
- 2 sequences
- Basic contact and account filters
- Prospecting, Gmail and Salesforce extensions
- 20 website-company identifications per month
- 100 CRM enrichments per month
- 150 call-recording minutes
- API access
Apollo notes that some listed features depend on its new credit system. Check the live pricing and usage screens before a large enrichment or outreach run.
Use cases
Test the first outbound motion
Find a narrow group of buyers, enroll them in one sequence and learn whether the offer earns replies before buying separate data and engagement tools.
Run founder-led prospecting
Keep account research, contact discovery and follow-up in one place while one person still owns outbound.
Build a qualified CRM list
Use company and role filters first. Spend credits only on contacts worth moving into the CRM.
Compare one controlled variation
Use the second sequence to test one change in audience, offer or message without changing every variable at once.
Best for
A first repeatable outbound motion
Two sequences are enough to turn improvised follow-up into a process and compare one controlled variation.
One-person prospecting
The free account fits a founder or first seller who needs prospect data and follow-up in one place.
Small, qualified lists
The credit allowance goes further when the ICP is defined before contact details are revealed.
RevOps validation
Test data quality, enrichment rules and CRM handoffs on a small sample before committing to a larger contract.
Open the tool
Opens on Google in a new tab.