Preview
What it is.
PostHog answers the question that starts after signup: what did this account do, and did they come back. Analytics, session replay, feature flags, experiments, surveys, plus error tracking sit in one workspace.
Each product has a free monthly allowance that resets: 1 million analytics events, 5,000 session recordings, 1 million feature flag requests, 1500 survey responses and 100,000 tracked exceptions. Past those you pay per unit, and the rate drops as volume climbs.
What you get.
- 1 million analytics events a month, tied to a person and not a browser.
- 5,000 session recordings a month, filtered by the same properties as your events.
- 1 million feature flag requests, so a percentage rollout costs nothing.
- 1500 survey responses and 100,000 tracked exceptions on the same free tier.
How to set it up.
Install the JavaScript snippet or the SDK for your stack, then identify logged-in users so events attach to a person.
Agree your event names before you send the first one, since renaming later splits the history.
Build one funnel for signup and one for the core action, and leave everything else until those two are trusted.
Turn on session replay and link it to the funnel, so a drop-off step opens the recordings behind it.
Put your first feature flag behind a percentage rollout, and read the funnel by flag variant.
Watch the billing page in month two, because 5,000 recordings a month is the allowance most teams pass first.
Pricing Plans
Product analytics
$0
first 1 million events a month, then $0.00005 per event
Session replay
$0
first 5,000 recordings a month, then $0.005 per recording
Use cases
Did they reach the value moment
Define the event that means activation, then see which accounts hit it.
Test a change on a slice
Wrap the change in a flag, expose it to some users, and read the result on the same events.
Replay the drop-off
Watch recordings for the users who left before activation.
Best for
Early-stage B2B products
1 million events and 5,000 recordings a month covers a product with a few thousand active users, at no cost.
Replacing three tools
Analytics and session replay on one install removes the identity mismatch you get when three tools track the same user.
Product-led growth measurement
Person-level events let you see which accounts reached the value moment, which session analytics cannot answer.
Open the tool
Opens on Google in a new tab.