Clay

Clay

Team Pick
Outbound & Prospecting
Find out whether a segment can even be built, before you sign a data contract.
ACCESS
Free account
PRICE
Free tier, then credit-based
HOST
Clay
CATEGORY
Prospect data & enrichment
Last updated
August 4, 2026

Preview

Clay

What it is.

Before committing to a data vendor, this tells you whether the list you want exists. Clay is a spreadsheet where a column can call a data provider, an AI research agent or an API, and providers run in order until one returns a match.

The free plan gives you 500 actions a month, 100 data credits a month, unlimited seats and tables, and a 200 row limit per table. Actions and data credits are metered separately, and leaving every provider switched on across a wide table empties both fast.

What you get.

  • 500 actions and 100 data credits a month, enough to prove a segment out.
  • Coverage from several providers without a contract with each of them.
  • Unlimited seats and tables, so the team works in one account.
  • Claygent answering a research question per row, which replaces a manual tab-by-tab check.
HOW TO USE IT

How to set it up.

1

Create a table and import 50 companies from a CSV before you try a broad search.

2

Add a company enrichment column first, since firmographic data is cheaper than contact data.

3

Build the email waterfall with two providers before adding a third, and watch the match rate per provider.

4

Keep tables under the 200 row free limit while you tune the columns, then scale once the recipe works.

5

Turn off any provider that is not improving coverage, because every enabled provider spends credits.

6

Export the matched rows to your sequencer for sending, and keep the table as the source list.

Pricing Plans

Free

$0

500 actions a month, 100 data credits a month, 200 rows per table

Paid plans

From $125

a month at 2,500 data credits, rising with volume

Use cases

Prove a segment exists

Build the list you want inside the free actions and see how much of it comes back filled.

Coverage test before a contract

Run the same accounts through several providers and compare what each one found.

Enrich a webinar list

Upload the registrations and add the company fields sales needs before follow-up.

Best for

Testing a list before buying data

500 actions is enough to check whether a segment can be built at all, which is the question a data contract cannot answer for you.

Signal-based prospecting

A column per signal, such as a job change or a hiring page, turns a static list into a triggered one.

Small teams with no data budget

Unlimited seats on the free plan means the whole team can look at the same table without buying licenses.

Open the tool

Opens on Google in a new tab.

Open the Tool

Questions about Clay

What does the free plan include?
How are actions different from data credits?
Can it send email?

Questions about Outbound & Prospecting

Is waterfall enrichment worth the complexity?
How big should a first outbound list be?
Before you start
  • A CSV of companies to start from, since a broad search burns credits.
  • A clear idea of which fields you need, since credits go fast on the wrong ones.
Strengths
  • 500 actions and 100 data credits a month on a free plan, with unlimited seats and tables.
  • The waterfall runs providers in order, so you pay once for a match instead of per provider.
  • Claygent answers a research question per row, which replaces a manual tab-by-tab check.
Limitations
  • Tables are capped at 200 rows on the free plan, so it suits recipe building over volume work.
  • Actions and data credits are metered separately, and a wide table can spend a month's allowance in one run.
  • Paid plans start at $125 a month for 2,500 data credits, so the step up from free is a budget line someone has to approve.
Skip this if
  • You already have an enrichment contract with waterfall providers wired into your CRM.
Ideal for
  • Outbound teams
  • GTM engineers
  • Founders doing their own prospecting

Got the free stack.
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