What it is.
Stage one pulls ad-level performance with weekly breakdowns over the last 21 days. Stage two classifies each ad's fatigue severity from the trend. Stage three writes replacement creative briefs for the ads that failed.
The prompts are published in full, seven of them, including a historical timeline over the last 60 days and a retargeting-specific version over 28 days.
TripleDart's own guide, and TripleDart runs paid social. Every prompt works against an account you authorize yourself.
What you get.
- Seven copy-paste prompts covering detection through replacement briefs.
- A weekly-breakdown pull over the last 21 days as the standard input.
- A retargeting variant over the last 28 days, because thresholds differ by campaign type.
- A severity classification step, so ads come back triaged.
- Replacement creative briefs generated from the reason each ad fatigued.
How to set it up.
Connect Claude to the Meta Ads account and confirm you can read ad-level data.
Run the stage one prompt for the last 21 days with a weekly breakdown, since aggregate numbers hide the trend.
Split prospecting and retargeting before you judge anything, because the same frequency means different things in each.
Read the classification against three weeks of CTR trend, since a single week is noise.
Generate replacement briefs from the reason an ad declined, and keep that reason attached to the brief.
Re-run weekly, since a creative that passed last week is the one most likely to fail next.
Use cases
Catch fatigue before spend drops
Run the detection prompts on the recent weekly breakdown.
Look past frequency alone
Use the staged prompts so the diagnosis rests on more than one signal.
Brief the replacement
Take the final stage prompt to produce the brief for the next creative.
Best for
Scaled ad sets
Fatigue shows up first on the creative carrying the most budget, and that is the one nobody wants to touch.
Small teams with no creative analyst
The prompts do the trend reading that would otherwise take a couple of minutes per ad.
Briefing a designer
A replacement brief tied to why the last one died beats a request for fresh creative.