What it is.
The setup is documented twice. Route A wires Google Ads to Claude through Zapier with no code, and Route B runs a direct MCP server for anyone who wants control over the calls.
Then come a set of use cases with prompts you can paste: performance analysis, search term mining, ad copy review, budget pacing and anomaly detection, full account audits, ROAS and conversion path analysis, auction insights, shopping campaigns, script generation, and multi-account work.
TripleDart's own guide, and TripleDart runs paid media as a service. The prompts work against any Google Ads account you can authorize.
What you get.
- Two documented setup routes, one no-code and one direct.
- Use cases, each with a prompt written out in full.
- An account audit prompt that looks for disapproved ads, missing sitelinks, and campaigns with no conversions in 30 days.
- A search term mining prompt that pulls the report for the last 30 days.
- A bid adjustment prompt with the thresholds left as fields you fill in.
How to set it up.
Pick Route A if you want this working today, since Zapier handles the auth and needs no server.
Authorize the Google Ads account you mean to query, and check it is the right customer ID.
Start with the weekly performance prompt over the last 7 days, so you can sanity-check the numbers against the interface.
Run the search term mining prompt over the last 30 days and read what it proposes as negatives before applying any.
Use the audit prompt to find keywords with a Quality Score below 5 and at least $50 in spend over the last 90 days.
Keep bid changes manual at first, because a prompt that adjusts bids is a prompt that can adjust them wrongly.
Use cases
Ask your ads data a question
Set up either route and query the account in plain language.
Skip the code path
Use the no-code setup when nobody has time to run a server.
Reuse the published prompts
Paste the written-out prompts instead of inventing your own.
Best for
Analysis you repeat weekly
The same five questions every Monday, asked in plain language against live data.
Auditing an inherited account
The audit prompt covers the checks a new owner runs in their first week.
Agencies with many accounts
One prompt set applied per account, with the multi-account use case written for exactly that.