What it is.
You start with a blank report, connect a data source, and add a chart. Then you add a second chart, style the page, and finish with a banner and a title so it reads as a document.
That last part is why marketing reports get read. A default chart grid looks like a query result, and a titled, styled page looks like something someone made on purpose.
Data sources include GA4, Search Console, Google Ads, and Sheets, so most marketing reporting needs no warehouse.
What you get.
- A shareable report built from a blank canvas, step by step.
- Multiple charts on one page with a shared data source.
- Styling controls, so the report matches how you present it.
- A banner and title, which turns a dashboard into a document.
- No license cost, so client reporting has no per-seat problem.
How to set it up.
Create a blank report and connect the data source before you add anything visual.
Add one chart that answers the main question, and resist filling the page first.
Add a second chart that gives the first one context, such as a trend behind a total.
Style the report so the colors and fonts match how you present, since default styling reads as unfinished.
Add a banner and a title so the reader knows what they are looking at.
Share with view access and check how it renders for somebody without access to the underlying data.
Use cases
Build the first dashboard
Follow the five steps from a blank canvas to something you can send.
One page, several charts
Put the charts on a shared data source so the filters apply to all.
Send it to a client
Share the link instead of exporting slides every month.
Best for
Client reporting
Free and shareable, so there is no seat cost per client or per stakeholder.
Recurring exec updates
A live report removes the monthly screenshot exercise.
Teams with no BI tool
GA4, Search Console, Ads, and Sheets cover most marketing questions.