What it is.
Ruben AI published this as one pipeline covering list building through campaign launch. Apollo supplies the contacts, Apify scrapes the company page and the prospect's recent LinkedIn posts, Perplexity and Jina AI pull news, and Emailable checks the address before anything sends.
Airtable is the front end, so someone who doesn't write code can approve or kill a lead. The personalization step gets more than a merge field: the AI node receives the scraped company summary, the last LinkedIn post, and any recent press, then drafts three emails against that context.
What you get.
- An Apollo search that writes straight into an Airtable base you control.
- Scraped company summaries, recent LinkedIn posts, and press mentions attached to every contact.
- A qualification step you configure with your own ICP criteria.
- Email verification through Emailable before a single send.
- Three drafted emails per prospect, pushed into an Instantly.ai campaign.
How to set it up.
Import the template into n8n and open the Airtable node to point it at your own base.
Add credentials for Apollo, Apify, Emailable, and Instantly.ai; the template expects all four before the first run.
Set the Apollo search filters for titles, headcount, and geography in the HTTP Request node that calls Apollo's search endpoint.
Edit the qualification prompt so it scores against your ICP, then decide whether a failing lead goes to a hold list or gets dropped.
Check the Emailable step's accepted score, since anything below it should stop before Instantly.ai.
Paste your Instantly.ai campaign ID into the final node and run one record end to end before opening the tap.
Use cases
Stand up outbound with no SDR
Point it at an Apollo search and let the base fill with qualified, verified contacts.
Personalize from recent posts
Use the scraped summaries so the first line references something the buyer wrote.
Test a segment before hiring
Run one narrow search and see whether the replies justify a headcount request.
Best for
Replacing a manual BDR list
You already pay someone to build lists in a spreadsheet and write the first touch. This does the mechanical half and leaves the judgment call in Airtable.
Testing a new segment
Change the Apollo filters and the qualification prompt, run a small batch, and read the reply rate before you commit a rep's quarter to it.
Selling without an SDR
One founder can run the loop from Airtable and never open n8n again after setup.