Preview
What it is.
Eddie Shleyner writes every VeryGoodCopy lesson himself. He was Copy Chief at G2.com, where he owned copywriting for around three years. He was named Marketing MVP of the Year while he was there.
Each lesson takes one technique and shows it working. Showing versus telling gets a scene instead of a definition. The archive is sorted under thinking and writing, so you can browse by problem.
Signing up opens six free micro-courses. The site puts the list at some 95K email subscribers.
What you get.
- A weekly micro-lesson on one copywriting or storytelling technique
- Worked examples pulled from advertising and fiction instead of abstract rules
- Short pieces you can read in a couple of minutes and apply the same day
- An open archive, sorted under thinking and writing, readable without an email address
- Six free micro-courses on signup, covering conversion principles and persuasion bullets
OUR PICKS
Editions we'd start with.
Artificial writing: ↗
A short argument that a model cannot reach your own experience. Good test of whether the format works for you.
Showing vs. telling: ↗
A clean demonstration of the house move: a scene does the persuading, and the reader fills the gaps.
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Will it help with funnels?
Where do the examples come from?
What separates conversion copywriting from general copywriting?
Does show-don't-tell work in B2B copy?