Preview
What it is.
Joanna Wiebe writes Money Words from her Substack. Copyhackers, the business she built, spent 15 years serving startup founders and marketers. It now trades as JO.
The letters work through word choice and word order. One issue explains cognitive fluency using research on how pronounceable stock names perform. Another opens on a soldier in the Napoleonic Wars to get at motivation.
The Substack archive is open, and you can read issues without subscribing. Her longer training sits on the Copyhackers side of the house.
What you get.
- Short letters on word choice and word order, aimed at getting a yes
- The study or experiment behind a recommendation, named so you can look it up
- Story-led setups that carry a persuasion principle instead of a rule list
- Notes and offcuts from her book project on copywriting
- An open Substack archive you can read without subscribing
OUR PICKS
Editions we'd start with.
Word Choice: Easy words and syntax ↗
Cognitive fluency explained through stock tickers. Shows how she gets from a study to a line of copy.
The Newsletter for Pro Marketers Who Tirelessly Defend Pro Copywriters ↗
Opens on a soldier in the Napoleonic Wars and works toward motivation, a good look at her story-first setups.
Subscribe at the source.
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Is the archive current?
What is the background?
Where do you find the words that convert?
Does word order change conversion, or only word choice?