Preview
What it is.
Demand Curve is a growth agency that's been going 10 years and counts 7,000+ startups as partners. The newsletter is where the client work gets written up for everyone else.
Each issue carries a job tag, so a paid lead can read the acquisition issues and leave positioning alone. The July 2026 edition was numbered 340, which tells you the weekly slot has held.
The archive is free, and the 110,000+ operators around it supply a lot of the examples.
What you get.
- One numbered issue a week with the growth play written out in full
- A job tag on every issue: paid acquisition, conversion, content, or positioning
- Ad account and landing page teardowns taken from live client work
- A content library indexing every playbook and teardown by topic, free
- The community of 110,000+ operators the examples come from
Editions we'd start with.
Your ad account isn't the problem you think it is ↗
July 2026. One diagnosis worked all the way through, with the account structure shown.
Why better products keep losing ↗
A positioning argument with market examples attached, useful before a repositioning.
Opinionated defaults, loosely held ↗
On product decisions that shape acquisition. Read it before you design an onboarding flow.
The activation gap ↗
Where self-serve signups stall, with the funnel stages named.
The AI visibility flywheel ↗
Getting named inside AI answers, aimed at a growth team so it stays out of technical detail.