Preview
What it is.
Dave Gerhardt spent 15 years in B2B marketing, including VP of Marketing at Drift and CMO at Privy, and now runs Exit Five as a private community for B2B marketers.
The newsletter is free and goes out twice a week to 40,000+ readers. The subject matter tracks what the 7,000+ paying members are stuck on, so recent issues have covered LinkedIn ad costs, AEO checklists, and whether TV works for B2B.
The community, podcast, job board, and an annual event sit behind it, which is what the newsletter is ultimately selling.
What you get.
- Two free issues a week on the operating side of B2B marketing
- Guest write-ups from practitioners, with their own campaign numbers
- Coverage that follows member questions, so the topics track live problems
- The Exit Five podcast and job board alongside it
- A route into the paid community if the writing lands
Editions we'd start with.
How much should you be getting paid as a b2b marketer? ↗
The issue built on their own salary survey, by title and function. The most useful thing they publish, whether you're hiring or asking.
The 12-Point AEO Checklist Worth Stealing If You Want LLMs To Cite You ↗
July 2026, written by an agency owner doing the work. The most usable AEO checklist we've seen in a newsletter.
The Anatomy of a Killer B2B Marketing Email ↗
A teardown you can apply to your next send the same afternoon.
The Full Framework for B2B Influencer Marketing ↗
A complete program laid out, useful whether or not you run influencer work.
Is it time to ditch direct response ads in B2B? ↗
The brand against demand argument, taken seriously on both sides.