Practical Prospecting Newsletter Review

Preview

What it is.

Jed Mahrle started his sales career at PandaDoc, where he built and led the outbound team from 0 to 20 reps. He then ran outbound at Mailshake, where 4 SDRs booked over 100 qualified meetings a month. Over 30,000 salespeople now read the newsletter he writes from that work.

Each edition is one play, numbered and written to be copied. The wording and the tool names are included, so you can run the play the same week.

The core newsletter is free. A paid membership adds the older archive and a private community with question sessions.

What you get.

Numbered editions you can work through in order
Cold email frameworks with the message copy written out
Lists of niche databases for building prospect lists
LinkedIn and multichannel outbound breakdowns
Teardowns of campaigns run for the agency's clients

OUR PICKS

Editions we'd start with.

149: 10 Niche Databases You Should Use ↗

A tour of ten niche list sources, with notes on the seller each one suits.

147: Our #1 Cold Email Framework ↗

The agency's core cold email structure, built to scale without swapping personalization variables.

Subscribe at the source.

Goes straight to Jed Mahrle.

Questions about Practical Prospecting

Questions about Outbound & Prospecting

Strengths

Mahrle built PandaDoc's outbound team from 0 to 20 reps, so the plays come from operating work
Editions name exact tools and give word-for-word frameworks
The core newsletter is free, and over 30,000 salespeople subscribe

Limitations

The site states no schedule, so editions land irregularly
Older editions and course material sit behind a paid membership
Skews cold outbound, with little on expansion or partner-led sales

Skip this if

Skip it if you already read 30MPC and want only one sales send.

Ideal for

SDRs and BDRs
Account executives who source their own pipeline
Sales leaders standing up outbound
Stage: Startup • Scaleup

Practical Prospecting