Preview
What it is.
Emily Wood writes The PPC Brief every week, and the subject is paid media for B2B specifically. Recent issues have covered bidding strategy changes, LinkedIn against Google on cost per click, and how to measure paid social.
The format pairs the week's platform news with a short strategy note, so you get the change and what to do about it in the same email.
It's free, the archive is open, and she runs an interview series alongside it.
What you get.
- A weekly brief on paid media news with a B2B read on each item
- Bidding and campaign structure changes as the platforms release them
- Cost comparisons between LinkedIn and Google for the same audience
- Measurement notes for paid social, where attribution is hardest
- An open archive and an interview series alongside the emails
Editions we'd start with.
Content marketing tips to reach technical buyers ↗
July 2026. Paid and content read together, which is how the budget conversation tends to go.
Google search ads are getting the summary treatment ↗
What AI summaries do to search ads, written for someone with a live account.
Claude Code can get your Google Ads account suspended ↗
A warning worth reading before you point an agent at an ad account, plus a LinkedIn against Google cost study.
How AI is blurring paid and organic ↗
The channel line is moving, and this is the clearest short account of how.
Changes to target based bidding strategies ↗
A bidding change explained at the level a practitioner needs.