Preview
What it is.
Matt McGarry started Newsletter Operator on January 16, 2023. He also runs GrowLetter, whose site says its team has generated over 10,000,000 email subscribers for clients. The newsletter site puts its own list above 50,000 readers.
Issues cover list growth, channel mechanics, and money. Recent ones went through SMS list building and income streams for publishers. Numbers sit in the body, including the open-rate case for texting.
The archive is open on the site and sorted into growth and strategy topics. Platform commentary turns up too, including beehiiv against Kit.
What you get.
- Tactics for growing email and SMS lists, with the mechanics spelled out
- Monetization breakdowns covering ads, products, and other publisher income streams
- Benchmarks quoted from his own sends and from client work
- Commentary on platform news across beehiiv and Kit, plus the wider media business
- An open archive sorted into growth and strategy topics
Editions we'd start with.
Why Nobody Cares About Newsletters Anymore ↗
His argument that media disruption creates openings for operators. Sets out the thesis behind the rest of the writing.
How to grow your SMS marketing list ↗
Ways to collect numbers from an existing email list, with the open-rate case for SMS attached.