Preview
What it is.
Dan Oshinsky was Director of Newsletters at both The New Yorker and BuzzFeed. He previously created Not a Newsletter, a monthly briefing on sending better email. The Inbox Collective newsletter now goes out twice a month.
Pieces run long and come out of client work. A January 2026 edition collected what changed in email over the previous year. A June 2026 piece argues that AI inbox features will make newsletters earn their place.
The archive is open on the site and sorted by tag. A free course called The 5-Week Newsletter Growth Blueprint comes alongside the letter.
What you get.
- Two emails a month, each pointing to a long write-up on newsletter strategy
- Growth tactics drawn from consulting work with newsrooms and independent publishers
- Coverage of deliverability, inbox placement, and what AI features do to open behavior
- Revenue pieces on ads, memberships, and donations, including common selling mistakes
- An open archive of past articles, tagged by topic
- A free five-week email course on newsletter growth
Editions we'd start with.
How Will Newsletters Thrive in the Age of the AI-Powered Inbox? By Finding Their Unfair Advantage ↗
His answer to AI summaries sitting between you and the reader. Start here for the current thinking.
What I Learned About Newsletters in 2025 ↗
A year of client work condensed into one piece. The line about readers owning the inbox sets up everything after it.