Preview
What it is.
Jonathan Kvarfordt runs GTM AI Academy and writes the GTM AI newsletter and podcast. He's Head of GTM Growth at Momentum.io and has taught AI as an adjunct professor at Bryant University.
The angle is adoption, which is the part most AI writing skips. Recent issues cover why AI tools get dropped, building a personal operating system in place of a subscription stack, and launching a first GTM agent.
It's free, and the podcast covers the same ground with practitioners.
What you get.
- Writing on AI adoption inside GTM teams, including why it fails
- A dated plan for launching a first GTM agent
- His argument for a personal operating system over a stack of subscriptions
- A podcast with GTM practitioners on the same questions
- Free access with an open archive
Editions we'd start with.
The 40% of AI tools getting fired (and why) ↗
The churn problem behind AI tooling. Read it before your next procurement cycle.
How to Ship Your First GTM Agent in 30 Days ↗
A dated plan, which is more useful than another survey of what's possible.
Build a Personal OS, Not a Subscription Stack ↗
His core argument, and the one to start with.
Why Your AI Tools Are Making Your Pipeline Worse ↗
The counterweight to vendor optimism, with the mechanisms named.
The Harness Is the Alpha ↗
July 2026. On why the scaffolding around a model matters more than the model.