Preview
What it is.
Kyle Poyar spent 15 years on growth and monetization in tech, including Operating Partner at OpenView, where he led marketing and worked with founders scaling revenue from $1M to $100M+. Before that he was a director at Simon-Kucher, the pricing consultancy.
That background is why this reads differently from most growth writing: the issues carry original survey data on pricing, packaging, conversion, and AI monetization.
It goes out every Wednesday morning to 85,000+ readers, and the recent run has been about how fast AI is resetting pricing and how to measure AI search.
What you get.
- An issue every Wednesday morning, free to read
- Original benchmark data on pricing, packaging, and conversion
- Case studies of fast-growing B2B companies with the numbers attached
- Sustained coverage of AI monetization and how AI pricing is moving
- Frameworks for self-serve funnel design and trial conversion
Editions we'd start with.
What's going on in SaaS: The 2025 SaaS Benchmarks Report ↗
His annual survey of private B2B software companies, and the source behind a lot of the benchmarks you've seen quoted. Start here.
Pricing used to last 18 months. Now it's down to 6. ↗
July 2026. The clearest statement of what AI has done to pricing cycles, with his survey data behind it.
How to measure the impact of AI search the right way ↗
The measurement piece to hand your analytics lead when the AI traffic question comes up.
How to build your AI GTM system ↗
His build order for an AI-assisted GTM stack, named tool by tool.
Best of Growth Unhinged ↗
His own pick of the archive, which beats scrolling four years of it.