Preview
What it is.
Kevin Indig led SEO and growth at Shopify and worked at G2 and Atlassian, and has built organic strategies for Ramp, Bounce, Nextdoor, and Snapchat. Growth Memo is his weekly write-up.
Most issues run on a dataset. Recent ones tested whether topical authority still matters in AI search across more than 50,000 brands, mapped where AI agents get stuck on B2B sites, and measured how often original data gets cited.
It's aimed at people who own the organic number, so it assumes you know what a crawl budget is and moves on.
What you get.
- A weekly research piece on SEO, AI search, and organic growth
- Original studies with the sample size stated, often across tens of thousands of sites
- Growth Intelligence Briefs summarizing what moved in search that fortnight
- Decision frameworks for AEO and content investment
- A premium archive for paid subscribers
Editions we'd start with.
The first-ever UX Study of Google's AI Overviews ↗
Original eye-tracking style research on how people behave around AI Overviews. Nobody else has run this.
The traffic impact of AI Overviews ↗
His meta-analysis across other people's studies, which is the number to quote when someone asks how bad it is.
Does topical authority matter in AI Search? ↗
Across more than 50,000 brands. Read it before you rebuild a content hub for AEO.
The impact of Google's new AI Mode on SEO ↗
What changes when the whole result page becomes an answer, written for someone with a live site.
AI Halftime Report: H1 2026 ↗
The current state of play, and where measurement is lagging behind the change.