Preview
What it is.
Experiment Nation was founded by Rommil Santiago, described on the site as an award-winning Conversion Rate Optimization Leader. The Substack lists over 2,000 subscribers, and the site states the newsletter is weekly.
The format is mostly recorded conversation: practitioners answer CRO questions on camera and the email carries the episode. One episode covers what to do when winning an A/B test loses money long term.
Subscribing also brings an eBook of 60+ learnings from experimenters, access to 65 recorded conference sessions, and the Slack channel.
What you get.
- A weekly email with new practitioner interviews
- Recorded question and answer episodes with named CRO leads
- An eBook of 60+ learnings from experimenters around the world
- Access to 65 recorded conference sessions
- An invitation to the Experiment Nation Slack channel
Editions we'd start with.
Why CRO "Best Practices" Keep Failing (And AI Might Make It Worse) ↗
Two practitioners take reader CRO questions on camera, good on why copied playbooks stall on your own traffic.
Ethical CRO: How Better Experiments Build Trust, Retention and Revenue ↗
Covers tests that win this quarter and cost money later, worth an hour if your roadmap is all quick wins.