Preview
What it is.
Elena Verna has 15+ years scaling companies through product-led strategies, with leadership roles at Lovable, Miro, SurveyMonkey, Amplitude, and Dropbox, plus advisory work at Superhuman, Sanity, Veed, and MongoDB.
Issues land Thursday or Friday for 96,000+ subscribers, and the tone is unusually direct for a newsletter that size. She'll name a practice she thinks is theater and explain why.
Paid is $9 a month or $99 a year, and what it buys is the archive older than two weeks, which is a fair deal to understand up front.
What you get.
- A weekly post on growth strategy, most often Thursday or Friday
- Positions on AI adoption in growth teams, argued from operating experience
- Writing on hiring and team design for growth functions
- Free access to everything published in the last two weeks
- The full archive for $9 a month or $99 a year
Editions we'd start with.
Please stop the AI Confidence Theater ↗
July 2026. Read it before your next AI strategy meeting, and the clearest example of her register.
Your AI strategy has a trust problem, not a tooling problem ↗
Why AI rollouts stall inside teams, written from watching several of them.
How I think about hiring ↗
Her hiring model for growth teams, useful whether or not you agree with the categories.
The AI era requires a different kind of experimentation. ↗
What changes about testing when the thing you release is non-deterministic.
The Mom-and-Pop SaaS era has arrived ↗
Her read on small software winning, and what it means for how you price.