What it is.
Another of our own guides, and the operational counterpart to the metrics one: what the content team does, in order.
The seven steps run from intent mapping and brief construction through drafting for machine parsing, entity alignment and schema, then measurement.
The retrofit step is the one most teams need first, because it covers upgrading pages you already published instead of assuming a blank page.
What you get.
- Seven workflow steps in order, from research through to iteration
- An AEO-focused brief structure, with what to add beyond a standard SEO brief
- Drafting rules for machine parsing, including chunking and answer placement
- Entity optimization and knowledge graph alignment
- Schema markup implementation, with the types that matter
- A retrofit workflow for existing pages, plus who owns which step
Read it at the source.
Read the guide
What stops an AEO project stalling?
Is this your own guide?
What does an AEO content workflow look like?
Is AEO different from SEO in practice?
How do you make existing content AEO-ready?
Who owns AEO work in a marketing team?