Preview
What it is.
You paste your homepage copy and it scores it against Donald Miller's SB7 structure, then rewrites it with your customer as the hero and your brand as the guide who gets them through.
Scoring runs 7 rows plus 3 points for a one-liner someone can repeat after hearing it once. The rows you usually fail are the internal problem and the stakes, which is why polite readers never act.
What you get.
- A score across 7 rows with the specific changes needed to reach the top band
- A one-liner tested for whether a stranger can repeat it
- All three problem levels named, including the internal one most copy skips
- A three-step plan the customer can see themselves following
- One clear direct call to action, and the stakes of not taking it
How to set it up.
Install with npx skills add wondelai/skills/storybrand-messaging --global, or take the marketing-cro plugin.
Paste your current homepage copy. The skill is built to score existing messaging instead of to start from nothing.
Name the one thing the customer wants, in their words, then keep a single direct call to action against it.
Name the internal problem as well as the external one. This is the row most copy fails, and it is where the empathy lands.
Show empathy and authority in the same section, because one without the other reads as either soft or arrogant.
Write the plan as three steps the customer takes, so the path from here to the outcome is visible.
Pricing Plans
Free. MIT license.
Checked against the repo in July 2026.
Use cases
Rescuing a polite homepage
Visitors say the site looks great and never sign up. Paste the homepage copy; the score usually fails the internal problem and the stakes rows, and the rewrite arrives with both filled.
Testing the one-liner
You need a pitch that survives a conference hallway. Hand over the current one; it gets scored on whether a stranger could repeat it after a single hearing, and rewritten until they could.
One story across collateral
The homepage and the sales deck tell different stories. Run the homepage copy through the framework, then apply the same hero-and-guide structure to the deck so the same story arrives everywhere.
Making the path visible
The copy asks for a demo with nothing visible between here and the outcome. Paste it; back comes a three-step plan the customer can see themselves following, with one direct call to action against it.
Best for
Messaging that gets polite nods and no action
The stakes rows are usually why. Copy that never says what happens if nothing changes gives the reader no reason to move.
Writing an elevator pitch that survives repetition
The cocktail party test is checkable, and it is worth 3 of the 10 points here.
Aligning sales and marketing collateral
One framework across the homepage, the nurture emails and the deck means the same story arrives everywhere.