Preview
What it is.
Ours, and we sell the service it runs inside. It pulls firmographic data, adds technographic signals, scores each account against a written ICP framework, and writes the result back into the CRM with a one-paragraph reason per account.
The paragraph is the part worth copying. A score with no reasoning gets skipped, because one number looks much like the number next to it, and a sentence explaining it makes the score usable by a rep.
What you get.
- Firmographic data pulled and technographic signals added
- A score per account against a stated ICP framework
- A one-paragraph reason for every score
- Results written back to the CRM instead of into a spreadsheet
- The same scoring logic for every rep on the team
How to set it up.
Chain enrichment into scoring in one run. Two separate steps is how account lists go stale between them.
Write the ICP framework down as the thing being scored against, so the score is auditable.
Add technographic signals on top of firmographics, since stack match is usually the sharper filter in B2B software.
Generate a one-paragraph reason per account. This is the difference between a score reps use and a score they ignore.
Write back to the CRM so the score lives where the rep works, not in a file they have to open.
For installable versions of the pieces, icp-builder defines the profile and build-lead-scoring implements scoring inside HubSpot.
Pricing Plans
Not sold as a skill.
It runs inside client engagements and needs Clay and HubSpot. The published account dates from April 2026.
Use cases
Scoring an ABM list
The ABM program needs a ranked account list before anyone builds creative. Feed it the accounts and it enriches each one, then scores them against the written ICP with technographic signals doing the sharper filtering.
Scores reps read
Reps skip the lead score because one number looks like the number next to it. Each account comes back with a one-paragraph reason written into the CRM, where the rep already works.
Enrich and score together
Enrichment and scoring used to be separate steps with a gap between them. Chained into one run, the list can't go stale between the enrich and the score.
Best for
Reps ignoring your lead scores
A number with no explanation gets skipped. The per-account paragraph answers it, and it is cheap to add.
Account-based programs
Firmographics plus technographics plus a written rationale is what an ABM target list needs before anyone builds creative for it.
Designing your own scoring chain
Enrich, score and explain in one run is the architecture, and the explain step is the one usually missing.