What it is.
A webhook takes the Typeform submission, then Hunter.io and Abstract API fill in what the form did not ask for. A scoring step runs on the enriched record, and the result routes into HubSpot with Slack and Google Sheets kept in step.
Enrich first, then score. A form you can keep to three fields produces a better-qualified record than a nine-field form nobody finishes.
What you get.
- A Typeform webhook trigger with the field extraction already wired.
- Enrichment through Hunter.io and Abstract API before any scoring happens.
- Scoring logic you edit, running on the enriched record.
- Routing into HubSpot, with a Slack alert and a Google Sheets log alongside.
- A shape that works with any form tool that posts a webhook.
How to set it up.
Send one test submission and note the exact field keys, since the extraction step depends on them.
Add Hunter.io and Abstract API credentials and check what each returns for a domain you know.
Write your scoring rules against the enriched fields, since that's why you enriched them.
Map the enriched fields onto HubSpot properties, including the ones you want for later segmentation.
Set the Slack alert to fire only above your qualification threshold.
Cut your form down once enrichment is working, since fewer fields means more submissions.
Use cases
Enrich before you score
Add the company data first so the score is not guessing from an email.
Route on a score you can trust
Send the qualified ones onward and hold the rest.
Wire a form in an afternoon
Use the trigger with field extraction already built.
Best for
Short forms with high standards
Ask for an email, enrich the rest, and keep the qualification bar where it was.
Inbound that arrives unqualified
Scoring on a raw form is guesswork; scoring on an enriched record is a decision.
Teams without an enrichment platform
Two API keys covers most of what a seat-priced enrichment tool does here.