What it is.
You add one script to your site. Clarity then records sessions, builds heatmaps of where people click and scroll, and tracks events and funnels you define.
What you do with it is watch. A page with good traffic and bad conversion usually has a visible cause: people clicking something that isn't a link, stopping at a form field, or never scrolling to the button.
Copilot summarizes recordings and heatmaps, which matters because nobody has time to watch a few hundred sessions by hand.
What you get.
- Session recordings of visitors moving through your pages.
- Click and scroll heatmaps per page.
- Event and funnel tracking you define yourself.
- Copilot summaries of recordings and heatmaps, so you can skip the ones that show nothing.
- All of it free, with no traffic tier to cross.
How to set it up.
Install the Clarity tracking script, or connect it through your tag manager if you already run one.
Wait for a few hundred sessions before you draw conclusions, since a handful of recordings is anecdote.
Start with the heatmap of your worst-converting page and look for clicks on things that aren't links.
Check the scroll depth, because a call to action below the fold that nobody reaches explains most of these problems.
Filter recordings to sessions that reached the page and left without converting, and watch five of those.
Set up a funnel for your signup path, then use recordings of the drop-off step to see the cause.
Use cases
Watch the stuck moment
Play the recordings for the page where conversion drops.
Heatmap before a redesign
See where clicks land now, so the new layout has a baseline.
No traffic cap to plan around
Record every visit even on a month that spikes.
Best for
A page that gets traffic and no conversions
Analytics tells you people leave. A recording shows you the field where they stopped.
Before an A/B test
Watching ten sessions usually produces a better hypothesis than guessing at a variant.
Teams with no CRO budget
It costs nothing, so there is no business case to write first.