Find the pages losing you conversions to load time

Find the pages losing you conversions to load time

Lifecycle & Email
PostHog
First Contentful Paint, Dom Interactive, and Page Loaded per session, attached to the recording of the person waiting.
Source
PostHog
Tools
PostHog session replay
Runs
Ongoing
Cost
Free tier
Last updated
August 7, 2026

What it is.

Session replay captures performance timings alongside the recording. You get First Contentful Paint, Dom Interactive, and Page Loaded for the pages a live visitor loaded, on their own connection and device.

That pairing is what a synthetic speed test cannot give you. A lab score says the page is slow, and a replay shows the person who waited and then closed the tab.

The tutorial includes a cheat sheet grouping the usual causes into JavaScript, images, and server or network latency, so a slow page turns into a shortlist of things to change.

What you get.

  • Performance timings recorded per session, taken from live traffic.
  • First Contentful Paint, Dom Interactive, and Page Loaded for live visits.
  • The replay of the session behind each slow load.
  • A cheat sheet grouping causes into JavaScript, images, and latency.
  • A way to prioritize by which slow pages people abandon.
HOW TO USE IT

How to set it up.

1

Enable session replay and confirm performance capture is on.

2

Wait for traffic across devices, since your own laptop on office wifi is the least useful data point.

3

Sort sessions by the slowest Page Loaded and open a handful of replays.

4

Watch what the user does while waiting, because abandonment is the number that matters.

5

Use the cheat sheet to classify the cause into JavaScript, images, or latency.

6

Make one change, then compare the same timing on the same page a week later.

Use cases

Tie load time to lost conversions

Read the timings per session on the pages that convert.

Measure on live traffic

Use what live visits recorded instead of a lab run.

Pick the page to work on

Sort by the slowest timings among pages that carry revenue.

Best for

Landing pages behind paid spend

You are paying for the click, so a slow load is money leaving on arrival.

When a lab score disagrees with reality

Field timings from live sessions settle the argument with engineering.

Mobile conversion gaps

Replays on the visitor's own device show what a desktop test never will.

Open the original.

Hosted on PostHog, free to open.
Open the Tool

Questions about Find the pages losing you conversions to load time

Doesn't the recorder slow the page down?
Is a slow page why they left?
Why not test on my own machine?

Questions about Lifecycle & Email

How do you connect load time to lost revenue?
Who diagnoses a slow page?
Strengths
  • Timings come from live sessions, so they reflect the devices and connections your visitors have.
  • The replay sits next to the timing, so you see the behavior the slowness caused.
  • The cheat sheet turns a slow page into a named list of causes.
Limitations
  • Session replay adds a recording script, so weigh it against the performance you are trying to measure.
  • A slow page is not always the reason someone left, so check the replay before you assume.
  • Replay volume is capped on the free tier, so a busy site samples instead of recording everything.
  • It shows the symptom, and diagnosing the cause still needs someone who can read the network tab.
Skip this if
  • Skip it if you already tie page speed to conversion in your own reporting.
Ideal for
  • Growth engineers
  • Web owners
  • Stage: Any stage

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