Preview
What it is.
Brendan Short writes The Signal on how companies scale go-to-market with AI, and the reporting is what sets it apart.
The differentiator is access. Recent issues went inside Cursor's internal sales AI, Hightouch's RevOps repo on GitHub, and Clay's decision to open up part of its own moat.
It's free with a paid tier, and it lands weekly.
What you get.
- Weekly reporting on how AI-native companies run GTM
- Named internal tools and the reasoning behind building them
- Build against buy analysis for AI GTM tooling
- Vendor moves read for what they mean for your stack
- Free issues with a paid tier for the deeper pieces
OUR PICKS
Editions we'd start with.
Inside ChatGTM: Cursor's Internal Sales AI Used by their 400+ Sales Org ↗
The clearest look we've seen inside a company's own GTM AI build.
How a $100M ARR Company Runs RevOps on GitHub ↗
Hightouch's agent repo, and the strongest argument for treating RevOps as code.
How to Think About Build vs. Buy in the AI Era ↗
The decision framework to use before your next tooling purchase.
Clay Just Drained Its Own Moat (On Purpose) ↗
July 2026. A vendor strategy read that matters if Clay is in your stack.
Why You Should Run Agents Inside Your CRM ↗
Where agents belong relative to your system of record.
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What is the access like?
How big is the readership?
Should you build your own GTM AI tool?
What does running RevOps as code mean?
Do agents belong inside the CRM?