Preview
What it is.
Superpath is a private community for content marketers, with over 13k members and 18K on the newsletter list. Alex Hilleary runs it as CEO.
The weekly send carries open roles, events, the better Slack conversations, and takes on where the field is going. It's the closest thing content marketing has to a trade paper.
A paid tier, Superpath Pro, runs at $50 a month or $500 a year for roughly 325 members and adds Slack channels, courses, and networking calls.
What you get.
- A weekly digest of what the content marketing community is discussing
- Open content marketing roles, which is the main reason many people stay subscribed
- Summaries of the useful Slack threads for people who aren't in them
- AMAs and interviews with practitioners, including AEO agency owners
- Salary and career reporting on the content marketing field
Editions we'd start with.
People follow people: Here's how to operationalize it ↗
July 2026. The clearest thing they've published on turning a personal brand into a content program.
Behind the Model: When AI Researchers Meet Content Marketers ↗
Useful if you're arguing internally about what AI can and can't take over in a content team.
We are worth more than our .md files. Right? Right?! ↗
The career anxiety of the moment, argued with a position attached.
AMA with Kaleigh Moore, AEO Agency Owner and Creator ↗
A practitioner answering community questions about AEO work in the open.
Where I landed after 3 months on beehiiv ↗
A tooling decision with the reasoning shown, useful if you run a newsletter yourself.