Preview
What it is.
Ana Andjelic writes The Sociology of Business, a global weekly newsletter on how brands connect business with culture. She held chief brand officer roles at Banana Republic and Esprit. Forbes has recognized her three times among its most entrepreneurial CMOs.
Essays apply sociology to live brand questions, covering gimmick fatigue and the defense of brand myth. She has published two books, Hitmakers and The Business of Aspiration.
The Substack shows over 58,000 subscribers, and it sits among the top 15 business publications on Substack. Several recent essays open free and gate the full argument for paid readers.
What you get.
- A weekly essay linking brand strategy to cultural theory
- Named examples, heavy on fashion and luxury brands
- Occasional guest essays from other strategists
- Frameworks like the cultural-assets portfolio
Editions we'd start with.
New new rules of brand marketing ↗
Her updated rulebook for brand marketing, arguing culture now functions as a balance sheet.
Attack of the gimmick ↗
On gimmick campaigns, why their hype fades, and the scenarios she'd run instead.