Preview
What it is.
Wes Bush runs ProductLed, which trains and certifies people to build self-serve products and counts 60,202 people in its learning audience. The newsletter is the free front door.
Same shape every week: one deep dive on building and scaling a product-led business, kept short enough to finish over coffee.
A Slack community of 17,000+ product-led leaders sits alongside it, and the consulting arm claims 434 companies driving over $1 billion in revenue.
What you get.
- One deep dive every Sunday morning, free
- A short standing format, so an issue takes minutes
- Practical coverage of free trials, freemium, and self-serve onboarding
- Access to a Slack community of 17,000+ product-led leaders
- A route into the ProductLed book, course, and implementation sprints
Editions we'd start with.
LLMs Are Eating Software: How to Keep Your SaaS Worth Paying For ↗
Wes Bush's own piece, and the strongest thing on the blog. Start here.
Your PLG Preflight Checklist ↗
What to check before you put a self-serve tier live.
The Five Levels of the Product-Led Journey ↗
Their maturity model, useful for working out which problem you have now.
What Are the 3 Types of Product-Led Growth? ↗
The definitions the rest of their writing assumes.
The Mutiny Pivot: Why Jaleh Rezaei Shut Down an 8-Figure SaaS to Go All-In on AI ↗
A founder decision written up in full, including what it cost.