Preview
What it is.
Elric Legloire spent 7 years in B2B SaaS sales, including 4 promotions in 2 years at Chili Piper and 3 years running outbound teams. Outbound Kitchen is what he writes down now.
The format is a named-company teardown: what the team built, what it replaced, and what the reply or pipeline number did. Snowflake and Florin Tatulea's SDR org are recent examples.
Free issues carry the frameworks, and a paid tier at $22 a month adds the deeper breakdowns.
What you get.
- A weekly outbound teardown with a named company behind it
- Sequences and channel decisions written out, down to the messaging
- AI plays for outbound with the results the team saw
- SDR team design: ICP math, hiring, and what AI changes about both
- A paid tier at $22 a month or $178 a year for the deeper builds
Editions we'd start with.
How Snowflake 15x'd replies with their AI outbound system ↗
July 2026. The clearest AI outbound case study we've read, with the system and the reply number.
12 ways top outbound teams turn AI into pipeline ↗
A working list you can audit your own stack against.
How to Scale an Outbound SDR Team in 2026 ↗
ICP math and hiring, with an SDR leader walking through his own model.
Your prospects don't care which channel you pick ↗
Settles the email against LinkedIn argument your team keeps having.
Your outbound stack has one job ↗
Read it before you buy another outbound tool.