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MKT1

MKT1

Team Pick
Content & Creative
By
Emily Kramer
The frameworks and templates you'd get from an advisor who built marketing at Asana and Carta, with the working document attached.
SUBSCRIBERS
84,000+
HOW OFTEN
Twice a month
ACCESS
Free, paid tier
WRITER
Emily Kramer
Last updated
August 5, 2026

Preview

MKT1

What it is.

Emily Kramer built and led marketing teams from the ground up at Asana, Carta, Astro, and Ticketfly. MKT1 is the media and advisory company she runs now, and she and her team have advised or invested in 100+ startups.

Twice a month is the pace, and the writing shows it: long guides with a template or a spreadsheet attached, on marketing org design, hiring your first marketer, and content operations.

Recent issues have gone hard at AI in the marketing function, including how teams work with Claude past the single-user stage and an MCP server MKT1 publishes for it.

What you get.

  • A long guide or framework twice a month, free to read
  • 100+ templates and resources on the paid tier
  • A contractor and agency list, plus tool discounts, for paid subscribers
  • The Dear Marketers podcast alongside the newsletter
  • An MCP server of marketing skills for Claude
OUR PICKS

Editions we'd start with.

The MKT1 Field Guide to B2B startup marketing, Part 1 ↗

The single best starting point. Read this before you hire a marketer or write a plan.

My best frameworks for product marketing, content marketing, and growth marketing ↗

Part 2, and where the frameworks she's known for are collected.

The GACC Marketing Brief: The best framework we've created ↗

Goals, audience, creative take, channels. The brief format worth stealing for any campaign.

Marketing teams are stuck in single-player Claude mode. Here's how to go multiplayer. ↗

July 2026, and the most practical piece we've read on moving a team from personal AI use to shared workflows.

A behind the scenes look at my content strategy ↗

How a two-person content operation gets this much reach. Useful if you're the whole team.

Subscribe at the source.

Goes straight to Emily Kramer.
Subscribe

Questions about MKT1

Do I get anything beyond the writing?
Is it useful outside B2B SaaS?

Questions about Content & Creative

What should a first marketing hire own in their first quarter?
How do you structure a small B2B marketing team?
Is AI changing what a marketing team looks like?
Strengths
  • Frameworks arrive with a working template, so the reading turns into a document the same day.
  • Twice a month means she publishes when there's something new, and the guides are longer for it.
  • Written from inside the first-marketer and first-team problem, so it fits a company hiring its first marketer.
  • The AI writing is about team workflow, which is rarer than another prompt list.
Limitations
  • Aimed at B2B SaaS startups, with little for ecommerce or consumer.
  • The templates and the archive sit behind the paid tier, so the free issue gives you the argument and none of the documents.
  • Twice a month won't satisfy you if you want something in the inbox weekly.
  • MKT1 advises and invests in startups, and some of the companies profiled are in that portfolio.
Skip this if
  • Skip it if you already have an advisor sending you templates for the same problems.
Ideal for
  • First marketing hires
  • Heads of marketing at startups
  • Founders hiring a marketer
  • Stage: Startup • Scaleup

Reading is the cheap part.

TripleDart runs organic, paid, and GTM engineering for 300+ B2B tech companies. Bring us the number you have to hit.
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