Preview
What it is.
Harry Dry writes Marketing Examples for 130K readers. The format never changes: every Monday you get 3 short examples and 2 copywriting tips, plus one post he liked.
The site behind it does more work: sections for landing pages, ads, copywriting, and brand, which you can browse when you're stuck on a specific page.
Examples run wide, from cold pitches that convert to ad creative that looks deliberately unpolished, and the lesson is usually one sentence long.
What you get.
- A Monday email with 3 examples and 2 copywriting tips, free
- A browsable site organized by job: landing pages, ads, copy, brand
- Before and after copy rewrites with the reasoning shown
- Examples from both B2B and consumer brands, so the swipe file stays broad
- Nothing gated, and no paid tier to upgrade into
Editions we'd start with.
Should you offer a free trial? ↗
A landing page decision taken apart in one page. Representative of how compressed the writing is.
The saleswoman closing 33% of cold pitches ↗
A cold outreach teardown with the actual messages shown, which is rarer than it should be.
Make Ugly Ads ↗
The creative principle B2B teams break most often, with the ads to prove it.
Posting seltzer. Making money. ↗
A distribution teardown. Worth it for the format even if the category isn't yours.
A full-time pizza influencer ↗
How a narrow niche beats broad reach. The lesson transfers to B2B category content.