Link in Bio Newsletter Review

Preview

What it is.

Rachel Karten is a social media consultant who led the social team at Bon Appetit and Epicurious. She has since consulted for brands like CAVA and Google. The site shows over 117,000 subscribers.

The free weekly edition is an interview with a social manager about a specific account or campaign. Paid editions add a weekly strategy series and a trend report each quarter.

Paid access runs $8 a month or $80 a year. Subscribers get a Discord invite, and a job board runs alongside the newsletter.

What you get.

One interview each week with a working brand social manager
Weekly strategy breakdowns for paid readers
A quarterly brand social trend report
Discord access plus a social media job board

OUR PICKS

Editions we'd start with.

Is Manychat ruining comment sections? ↗

A recent look at Manychat automation and what it's doing to brand comment sections.

Brand Social Trend Report: Q2 2026 ↗

A sample of what the paid tier delivers each quarter.

Subscribe at the source.

Goes straight to Rachel Karten.

Questions about Link in Bio

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Strengths

Karten led the Bon Appetit and Epicurious social team before consulting
Interviews name the brand and the manager, so you can check the account yourself
The subscriber count, over 117,000, is published on its own page
Quarterly trend reports anchor the paid tier

Limitations

Strategy breakdowns and trend reports sit behind the paywall
Skews consumer brand social, so B2B accounts appear less often
Paid access runs $8 a month or $80 a year

Skip this if

Skip it if nobody owns social at your company.

Ideal for

Social media managers
Brand marketers
Content leads
Stage: Startup • Scaleup • Enterprise

Link in Bio