Preview
What it is.
GTMnow is the media arm of GTMfund, a venture fund investing in early-stage B2B software. The weekly issue writes up a pattern the fund sees across portfolio companies.
Recent issues covered sales compensation design, a company reversing from enterprise to self-serve, and what 21 GTM leaders said about driving AI adoption.
Issues pair with the GTM Podcast, so a written breakdown usually sits next to the interview it came from.
What you get.
- A weekly issue on GTM strategy, compensation, and hiring
- Multi-operator round-ups, where 21 leaders answer the same question
- Written breakdowns tied to podcast episodes with founders
- Coverage of the fund's own view on where distribution is going
- Free access with an open archive
Editions we'd start with.
The Compensation Blueprint for a High-Performing Sales Team ↗
Comp design worked through with Notion's team. The most concrete issue they publish.
How to Drive AI Adoption: Lessons From 21 GTM Leaders ↗
Twenty-one operators on the same question, which is more useful than one opinion.
Inside Merge: How They Went Enterprise-First, Then Reversed to PLG ↗
A change of sales model told by the founder who ran it.
The 2026 Paid Playbook: Audience, Channels, and AI ↗
Their current view of B2B paid, useful as a check against your channel mix.
How to Use Your VCs for GTM ↗
July 2026. Practical if you're venture-backed and underusing your investors.