Preview
What it is.
Maja Voje wrote the GTM Strategist book and writes the newsletter weekly. The angle is executable plays for small teams, with no market commentary.
Recent issues covered running seven-figure LinkedIn ABM with a team of one, five ways to build demand on LinkedIn without becoming an influencer, and building outbound campaigns with Claude Code.
It's free and lands weekly, with the archive open.
What you get.
- A weekly play with the steps written out
- LinkedIn demand generation and ABM for small teams
- AI-assisted outbound builds, including with Claude Code
- Fundraising and pitch material, which most GTM newsletters skip
- Free access with an open archive
Editions we'd start with.
How to Run 7-Figure ABM Campaigns on LinkedIn With a Team of One ↗
The play to read if you own ABM without a team behind you.
You Don't Have to Become an Influencer to Win on LinkedIn ↗
Five ways to build demand on LinkedIn, which is the honest answer for most B2B teams.
10 Ways Clay's GTM Engineers Use AI to Accelerate Sales ↗
July 2026. Named-company AI plays you can audit your own stack against.
Craft Irresistible Outbound Campaigns Using Claude Code ↗
A build walkthrough for outbound, which pairs well with the GTM engineering listings here.
How to Build a Pitch-Perfect GTM Slide That Wins Investors ↗
Off-format and useful if you're fundraising this year.