Preview
What it is.
Austin Hay writes The Growth Stack Mafia for martech and revtech people, and he built the Martech Foundations course on Reforge. The subject is the systems under the campaigns.
The strongest material is his attribution series and his writing on stack sprawl, both of which treat marketing ops as an engineering problem.
Publishing is irregular, so treat it as an archive to work through instead of a weekly habit.
What you get.
- Attribution methods worked through in a multi-part series
- Writing on martech sprawl and what drives it
- Notes on AI in marketing ops, including how other teams run it
- Hiring guidance for marketing operations roles
- Free access with an open archive
Editions we'd start with.
Attribution Part 3: Methods ↗
The methods walkthrough, from self-reported attribution through to incrementality. The best free thing written on this.
Martech sprawl as a function of complexity and team size ↗
Why your stack grew, framed so you can argue for consolidation.
AI MarOps from Anthropic and AI brain hype ↗
How another marketing ops team runs AI, plus a check on the skills-versus-tools argument.
90 Days CC'ing ↗
His build log from 90 days of Claude Code, useful as a model for your own workflows.
Loss, change, MDP and hiring marops ↗
Hiring a marketing ops person, written from having done it.