Forget the Funnel Newsletter Review

Preview

What it is.

Claire Suellentrop and Georgiana Laudi co-founded Forget the Funnel and co-wrote the book of the same name. Laudi has been building B2B and B2C brands online since 2000. Suellentrop has helped SaaS companies grow from pre-revenue since 2014.

Laudi writes the emails, sharing what the team learns from SaaS and AI product clients. The schedule is loose by design, and the content stays close to live engagements.

A podcast runs alongside, with episodes from the founders and guests like April Dunford.

What you get.

Emails every two weeks or so, written by Laudi
Lessons from live SaaS and AI client engagements
Customer research and messaging guidance tied to their framework
Podcast episodes with practitioner guests

OUR PICKS

Editions we'd start with.

The Growth System Behind Teams That Don't Guess ↗

The closing part of a series on building a growth system without guesswork.

How to Scale Sales Without Screwing Up Your PLG Motion ↗

April Dunford joins Laudi on adding sales to a product-led approach without breaking it.

Subscribe at the source.

Goes straight to Claire Suellentrop and Georgiana Laudi.

Questions about Forget the Funnel

Questions about Lifecycle & Email

Strengths

Long records: Laudi building brands online since 2000, Suellentrop in SaaS since 2014
Material comes from paid client engagements, and the emails say so
A published book documents the framework the emails apply

Limitations

No public archive of past emails, so you judge the writing after subscribing
The schedule is loose by design
SaaS lens throughout, so e-commerce and services marketers get little

Skip this if

Skip it if you already have customer research driving your lifecycle work.

Ideal for

SaaS marketing leaders
Product marketers
Early-stage founders
Stage: Startup • Scaleup

Forget the Funnel