Preview
What it is.
CXL trains marketers and publishes the research alongside it, to a list of 150,000+. The useful part is that it runs its own surveys instead of citing other people's.
Recent work includes an AI maturity benchmark for 2026 and an analysis of marketing job posts to see which AI skills employers are asking for.
Everything sits open on the blog, so you can judge the research before you hand over an email address.
What you get.
- Original survey research on marketing skills and AI adoption
- Job market analysis, including what employers now ask for
- Conversion and experimentation writing from practitioners
- Workflow pieces on where AI fits in a marketing team's week
- An open blog archive, free to read
Editions we'd start with.
The AI maturity benchmark report: where marketers stand in 2026 ↗
June 2026. The benchmark to check your own team against before you plan training.
AI in marketing job descriptions: what job posts reveal ↗
Hiring data as a read on which skills are being paid for. Useful for a growth plan or a career one.
The 5 skills modern marketers need to become AI-native ↗
Their answer to the training question, and a fair starting checklist.
B2B marketing workflow automation: why mapping beats tool-first thinking ↗
July 2026. Read it before you buy another tool to solve a process problem.
How Obsidian is becoming the context layer for modern AI workflows ↗
A concrete tooling write-up, useful if your team's context lives in scattered docs.