Preview
What it is.
Adam Schoenfeld is co-founder and CEO of Keyplay and previously built PeerSignal. Adam's GTM Report is where he researches GTM in the AI era for 18,107+ readers.
The output is market maps and rankings built on his own data: mindshare across GTM tech, which categories are being eaten, and what the AEO tooling market covers.
It's free, and it lands roughly monthly.
What you get.
- Market maps of GTM tech categories, built from original data
- Mindshare rankings showing which vendors are gaining attention
- Category analysis, including where AEO tooling stops
- Hiring and org pattern reads from job data
- Free access with an open archive
OUR PICKS
Editions we'd start with.
Mindshare rankings for GTM tech ↗
July 2026, and his own data. The one to read before you shortlist vendors.
GTM Developer Tools are eating GTM Tech ↗
A market map with the argument attached, and it explains a lot of recent vendor behavior.
What should I use (or build) for AEO? ↗
A category map for AEO tooling. Useful when every vendor claims the same thing.
Brand is back in B2B. AI companies want humans to drive it. ↗
Built on roles data, which makes it more than a brand opinion piece.
AI is barbelling GTM ↗
His read on where GTM roles are splitting. Worth it for planning headcount.
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Can I cite the market maps?
Is there a conflict?
How do you evaluate a crowded GTM tech category?
What does mindshare tell you that a review site doesn't?
Is AEO a tooling category yet?