What's Working in B2B SaaS Marketing Right Now: A…

What it is.

Sixty days of aggregated client data, covering what produced pipeline in the quarter and what quietly stopped measuring it.

Assistant traffic is now a channel worth naming: 115 to 190 weekly LLM-sourced sessions per active program, converting at 2 to 4x traditional Google organic.

The measurement side is worse than most teams think. 70% of stacks had an MQL to SDR routing gap and 60% had broken owner mapping.

Read it at the source.

Opens on TripleDart. Free, and the figures on this page all come from it.

Read the guide

Frequently Asked Questions

Strengths

It puts a weekly session range on assistant traffic, which is the number a marketing lead gets asked for and rarely has.
The attribution finding is specific enough to check tomorrow: 18% to 32% average misattribution between Salesforce and HubSpot.
Regional ROAS ran a 22x spread across one program, which is an argument for reading paid by region before cutting a channel.

Limitations

These are our own accounts, aggregated and anonymized, and TripleDart sells the work.
Sixty days is a short window for pipeline claims, so the leading indicators are firmer than the revenue ones.
The routing and mapping percentages describe the stacks we were called into, which skews toward teams that already suspected a problem.

Skip this if

Skip it if you already audit routing and owner mapping every quarter and report assistant sessions as their own channel.

Ideal for

Marketing leads planning a quarter
RevOps owners auditing the stack

What's Working in B2B SaaS Marketing Right Now: A Q2 2026 Field Report from TripleDart

What it is.

Read it at the source.

Frequently Asked Questions

The plays behind the reading.