SaaS PPC Agency Q1 2026 Field Report: Lessons…

What it is.

A quarter of paid media across more than 100 B2B SaaS accounts, written up as plays that worked and plays that didn't, with the account figures left in.

One account cut cost per opportunity in APAC from €10,298 to €5,174. Another rebuilt brand impression share from 57% to over 90% in six weeks.

After finance pulled 17% out of paid search, MQLs still came in at +46% quarter over quarter and cost per MQL fell from $1,700 to $1,100.

Read it at the source.

Opens on TripleDart. Free, and the figures on this page all come from it.

Read the guide

Frequently Asked Questions

Strengths

Each play carries the account context, so you can tell whether your setup is close enough for it to transfer.
It reports the tests that lost. AI Max variants beat control in 11 of 19 tests, which is a 58% win rate and not the clean sweep the pitch suggests.
Reddit finished the quarter at 21% of paid pipeline contribution on one account, which is enough to argue a test budget with.

Limitations

These are our own client accounts, and TripleDart sells paid media management.
Every figure belongs to one account, so none of it is a benchmark.
The wins lean on account structures we already controlled, which is not the position most readers start from.

Skip this if

Skip it if you already run quarterly paid retrospectives with your own before-and-after numbers.

Ideal for

Paid media managers
Demand gen leads planning next quarter

SaaS PPC Agency Q1 2026 Field Report: Lessons From 100+ Accounts

What it is.

Read it at the source.

Frequently Asked Questions

The plays behind the reading.