Who Owns Page One in B2B SaaS Search: A 100-Query…

What it is.

100 category searches on US Google, every top-10 result classified, 973 in total. 81% of page one turned out to be third-party content.

Vendor-owned pages are 18.6% of those results, which works out at about 1.8 slots per search. In 31 of the 100 searches a vendor owns nothing at all.

Reddit threads hold the number one position in 34 of the 100 searches. A vendor product or landing page holds it in 5.

Opens on TripleDart. Free, and the figures on this page all come from it.

Strengths

It reframes what a category page can win, because the ceiling is two slots and the work is getting into the other eight.
Listicles are 37.8% of page one and appear in 95 of the 100 searches, which tells you where a placement budget goes.
YouTube takes a top-10 slot in 73 of 100 searches, and 88 of those 111 videos sit in positions 6 through 10.

Limitations

This is our own study, and TripleDart sells search work.
US Google only, so a non-US SERP will look different.
Share of voice and ranking correlate at 0.21 here, so this measures presence and not what it earns you.

Skip this if

Skip it if you already run a third-party placement program and know your slot count per category query.

Ideal for